Twitter Cofounder Shakes Up the Credit Card Biz

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Jack Dorsey specializes in simple ideas with outsize impact. Twitter, which he cofounded in 2007, began as a way for users to broadcast quick status updates to friends. Now it’s a 200-million-member communications platform, where Dorsey serves as executive chair.
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His new company began with similarly modest aims: give anyone the ability to accept credit card payments through a tiny reader that plugs into their iPads and smartphones. Called Square, it has signed up hundreds of thousands of merchants and processed $66 million in transactions in the first quarter of 2011 alone. The startup is also building a vast database of financial information that its customers can tap into. It tracks each sale conducted through its credit card readers, allowing the company to calculate everything from the busiest sales day of the week (Saturday) to the average price of a cappuccino ($3.09 as of April 18).

The power of that kind of data analysis helps explain why Square was able to close a second round of funding in January: $27.5 million from Sequoia Capital, Khosla Ventures, and others, which valued the young company at $240 million. Then Visa invested an undisclosed sum in April.

Visa Teams With Google for Mobile Play Using Android

Finally just like my phone in Japan this deal could turn cell phones into credit cards for US consumers.
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Life may take Visa, but life today for many takes a cell phone. So Visa is going mobile, striking a deal with Google and its new Android mobile operating platform that incorporates not only innovative mobile payment methods but takes advantage of new marketing technologies.

With Android, some users will soon be able to opt into a Visa system to sign up to for offers from marketers that sends deals sent directly to their phones. A user could click an “Offers” button on his or her phone to see what the latest deal might be. Then, through a “Locator” feature, which uses Google Maps, the customer can find exactly where the nearest retailer offering the deal is located.

I will certainly have more on this soon as this will change the way we live in a very short period…In Japan my phone is key not my wallet.

Visa Teams With Google for Mobile Play Using Android

Finally just like my phone in Japan this deal could turn cell phones into credit cards for US consumers.
B_visa
Life may take Visa, but life today for many takes a cell phone. So Visa is going mobile, striking a deal with Google and its new Android mobile operating platform that incorporates not only innovative mobile payment methods but takes advantage of new marketing technologies.

With Android, some users will soon be able to opt into a Visa system to sign up to for offers from marketers that sends deals sent directly to their phones. A user could click an “Offers” button on his or her phone to see what the latest deal might be. Then, through a “Locator” feature, which uses Google Maps, the customer can find exactly where the nearest retailer offering the deal is located.

I will certainly have more on this soon as this will change the way we live in a very short period…In Japan my phone is key not my wallet.

Phelps, A Marketing Machine

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Phelps has gone global. A huge marketing machine behind Michael Phelps hit the ground running with a strategy in place to make him a global brand – and even richer.

A day after Phelps won his eighth gold medal at the Beijing Olympics, making him the most successful swimmer and Olympian of all time, corporate executives emerged from poolside well prepared to capitalize on his new-found fame.

But Phelps, 23, who was looking forward to going home to Baltimore to see his dog and visit with his friends and family, was unfazed at being called the hottest marketing tool to ever emerge from the Olympics and at his new celebrity status.

“It’s not about the money. I do what I do because I love it and that’s why I’m here,” Phelps said during an interview organized by one of his sponsors, the credit card company Visa, in an ornate chamber of the Prince Jun Palace in Beijing.beijing-2008-1

“I see myself as a normal person and the same kid I was four years ago, so I’m just living a dream right now,” he said.

Visa, which has sponsored Phelps since 2002, said the swimmer’s success at Beijing raised his visibility and would make possible a global campaign based around him.

“Michael Phelps is leaving Beijing as a global sports icon. He’s now with the likes of the Michael Jordans, Tiger Woods and Roger Federers and he’s earned every bit to be in that elite company,” said Michael Lynch, head of global sponsorship at Visa.

Phelps first became marketable after winning six gold medals at the 2004 Games in Athens. He has had a financial adviser for the past five years to help him manage his income and recently bought a house in Baltimore that he will move into after the Beijing Olympics.

But his success at the 2008 Games has put him in a different league, with a record 14 gold medals to his name, and on track to become the richest swimmer ever.

“This absolutely changes the game. The values will change, the depth of the programs he is involved with will change, the breadth of these programs will change,” said Phelps’s agent, Peter Carlisle.

Before Beijing, it was estimated that Phelps’s sponsorship deals earned him about $5 million a year, although Carlisle, who has acted as Phelps’s agent for six years, would not confirm this.

But as Phelps won gold after gold at Beijing, his appeal soared and television audiences in the United states, the world’s biggest media market, watched his victories in record numbers.

Joyce Julius & Associates, a sponsorship evaluator, estimated that Phelps’s air-time value to Speedo, another one of his sponsors, was $3.6 million after winning five golds – more than justifying the $1 million bonus that Speedo paid Phelps for matching Mark Spitz’s record of winning seven gold medals at a single Olympics.

Carlisle said that previous Olympians had struggled to stay in the public eye between the Games but that he was confident that Phelps Inc. would maintain its momentum because of a multilayered marketing strategy that was not focused only on swimming competitions.

Phelps has made it clear that his goal is to raise the profile of swimming.

As well as the advertisements for sponsors, he created a social network site for swimmers (www.swimroom.com) that sells merchandise like “Michael for President” T-shirts. He has also completed a documentary on swimming, runs swim clinics and has taken on various TV roles.

“You can’t compare the platform he has now to anything that any swimmer has had in the past,” Carlisle said. “He has worked to develop promotional platforms that can exist between the Games, irrespective of whether there is a competitive event.

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“I think he can make swimming much more than a once-every-four-year sport in terms of relevance to the general public,” he added.

But could Carlisle put a value on Phelps, which some marketing experts estimate could be worth up to $30 million a year? He said it was impossible to gauge but that the potential was enormous.

“If the strategy works with each of these platforms and business engines are fueled, this amounts over time to arguably exponential growth in efficiency and in value,” he said.

VISA Card TVC

Behind the scenes of Visa’s television commercial “Dining Out”

A truly international cast and crew created a visual feast of martial arts set in an action-packed humorous plot. At the helm of the hundred person cast and crew is Australian director Bruce Hunt, who is also Second Unit Director of Hollywood blockbuster science fiction movie “The Matrix”. Mr. Hunt teamed up with Hong Kong martial arts coordinator Ridley Po Wah Tsui, Filipino creative director David Guerrero and American executive producer Jerry Gentemann to concoct this richly entertaining commercial for Visa.

Shot in Hong Kong after four months of preparation, Visa’s “Dining Out” stars Zhang Ziyi, the latest Asian actress to achieve international stature through her stunning performance in the award-winning film “Crouching Tiger, Hidden Dragon”.

ZHANG ZIYI THE ACTRESS
A Beijing native, Ms. Zhang was encouraged by her economist father and kindergarten-teacher mother to enroll in dance school. After spending three years there, at the age of 15, Ms. Zhang decided she was headed to the wrong direction, and chose instead to go to the Chinese Central Drama Academy.

Her future in the movies now seems assured. Even before the award winner CTHD was released, she had been cast acclaimed Hong Kong director Tsui Hark’s “Sword Of Zu”, a remake of “Warriors of Zu Mountain”. Zhang Ziyi’s first starring role was in “The Road Home”, directed by renowned Chinese film-maker Zhang Yimou. The film went on to win the Jury Grand Prix Silver Bear at the 2000 Berlin Film Festival.

In Visa’s new commercial “Dining Out”, Zhang delivered a richly entertaining feast of martial arts stunts, many of which she performed herself without a double.

BRUCE HUNT’S DIRECTOR
Visa’s new commercial “Dining Out” is directed by Australian Bruce Hunt. He is also directing a series of Visa’s other commercials to be rolled out over the next few months. Bruce Hunt began his career as a graphics designer before moving into directing television commercials in 1990.

Two of Hunt’s career highlights are his feature film work on “Dark City” and “The Matrix”. In “Dark City” he directed the second unit and a major part of the film’s miniature effects, while in “The Matrix” he was responsible for coordinating some of the most astounding action sequences yet seen in cinema.

Ridley Po Wah Tsui choreographed the fighting for my Visa spot…Ridley is the director of five Hong Kong movies as well as the stuent coordinator and martial arts choreographer of more than 20 Hollywood and Hong Kong movies.

Among the former are blockbusters such as “God of Gamblers and I” and its sequel both starring Chow Yun Fat, the Q’ing dynasty martial arts movie “Once Upon A Time In China” starring Jet Li, as well as Hollywood movies such as “The Lost Empire” and “Mortal Kombat II-The Annihilation.”
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Integrated Promotion for Visa

Coming soon…
“To build my brand I need communication that shows brand leadership but also increases transactions.”
Visa Asia Pacific

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Found one shot from the original storyboard……very comic style but effective to share the idea with a client.
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