Gore Sets ‘Clean’ Energy Goal for Next President

Just as John F. Kennedy set his sights on the moon, Al Gore is challenging the nation to produce every kilowatt of electricity through wind, sun and other Earth-friendly energy sources within 10 years, an audacious goal he hopes the next president will embrace.

The Nobel Prize-winning former vice president said fellow Democrat Barack Obama and Republican rival John McCain are “way ahead” of most politicians in the fight against global climate change.

Rising fuel costs, climate change and the national security threats posed by U.S. dependence on foreign oil are conspiring to create “a new political environment” that Gore said will sustain bold and expensive steps to wean the nation off fossil fuels.

Gore is set to attend the Unesco Global Summit for Ecology in November in Japan. The Summit is organized by Activate.
summit logo

Kenji Hasegawa’s Super Hybrid Tree

Snapshot 2008-07-04 22-47-08
We plan to invite Kenji Hasegawa to the Global Summit for Ecology in November to introduce his Super Hybrid Tree to the world community…here are just some screen shots describing the species and the great promotion that we will do in Japan to plant these trees.Snapshot 2008-07-06 05-52-50
Snapshot 2008-07-06 05-54-31Snapshot 2008-07-06 05-53-41
The T Card is a points card from a retailer called Tsutaya where you collect points when ever you rent videos, buy music and books at over 1000 shops in Japan.

Tsutaya does several community service projects yearly and are concerned about the environment. The point system has nearly 3 billion points in its bank.

Leonardo Dicaprio Film “The 11th Hour”

Snapshot 2008-07-04 06-17-30
We will invite Leonardo to speak at the Global Summit for Ecology. He has recently produced a short film called, “The 11th Hour.” One of our clients has offered to distribute the film throughout Japan in November.
Snapshot 2008-07-04 04-10-48

Activate’s Mission

Gerald Gentemann created Activate Japan in 2004.

No matter who the client is, Activate takes a business-based approach to communications. It starts and executes every assignment with the assumption that there is a tangible business goal to achieve and that communications strategies must align with the business objectives of its clients.

The pressure to produce return on investment on marketing dollars is here to stay and this no longer means just “building awareness.” It means “activating” sales.

Managing The Digital Media Evolution

The ability to influence word of mouth communication is at the forefront of any communications strategy. Once a big idea is identified, Activate leverages the digital media world and extends the creative concept online whether through digital media relations, 3G and mobile development, website development, or social networking.

Activate and its technical partner Sairis have a crystal clear vision of what needs to be done to manage this evolution in the best interest of our clients.

Delivering Big Ideas
Snapshot 2008-06-30 07-21-26
The work reflects Activate’s creatively driven mindset. Activate knows that the best communications strategies need to be grounded in creative thinking in order to breakthrough the myriad of options that consumers have today for getting news and information.

More than ever, creativity is a “must have” as opposed to “value-add.” That is also why it is important to approach creative ideation without media parameters. What Activate calls “media and agency neutrality.” The key is to reach the target audience in a memorable way and to ultimately making a business impact.

Current key clients include Exxon Mobil, Japan’s Ministry of Economics, Trade and Industry, Unesco, Itochu, Excite, MasterCard, Apple, Paramount and Tsutaya.

Omnicom’s 10 DAS Group companies (Diversified Advertising Services ) in Japan, WPP and ADK have all partnered with Activate to help clients go beyond traditional advertising solutions.

Activate will produce this year’s Global Summit for Ecology to be held in Japan in November with key speakers Al Gore and Leonardo DiCaprio.

Pictures From Africa Mission Concert in Yokohama

Snapshot 2008-06-24 04-09-55
The concert was a huge success and all the photos from the show are on the link below.

World Heritage Music Festival in China

This year the Unesco World Heritage Music Festival will be held in China at ten different World Heritage sites.
Snapshot 2008-06-12 04-13-37
The first will be in August during the Olympics. Unfortunately the artists are not sure they will attend as they are trying to show support for Tibet.

I applaud their sentiments however the money raised will go to disaster relief and specifically for the earthquake victims in China. I hope Unesco will be able to proceed with the concerts.

Backstage at Africa Mission Concert

080531_1834~0001 080530_2008~0001
Blendz Hip Hop band from Japan and Jett Edwards work out a rap and harmony before the show.

I shot this with my mobile phone sorry about the quality…ha lack of quality. Also working out arrangement with Junior the keyboard player before the show.


Africa Mission dance