The program is compatible with several mobile carriers and users do not need a smartphone to receive and redeem the mobile tickets. While currently available in eight markets, the program is rolling out to more than 100 screens in the Reading Cinemas circuit around the country, with more to come, according to the company.
“Let’s face it, most moviegoers are attached at the hip to their wireless devices, and more and more film fans are accessing movie and showtime information and ticketing through their phones – so we want to help them get to the movies as conveniently as possible,” said Ted Hong, chief marketing officer of Fandango, Los Angeles.
“While online is still the preferred way for moviegoers to find their showtimes and tickets, Fandango needs to be available on every device, wherever consumers are making their moviegoing decisions,” he said.
Fandango lets consumers buy tickets in advance, as well as read reviews and commentary and watch trailers.
This is not the Fandango’s first foray into mobile. The company has an iPhone and iPod touch application where consumers can get movie and theater listings, tap a movie poster to watch trailers and read fan ratings and reviews.
Consumers can buy the movie tickets via their mobile device and take their handset straight to the theater ticket-taker, who scans the phones’ bar code.
According to the Fandango, this allows the customer to bypass the box office windows and kiosks.