Twitter Cofounder Shakes Up the Credit Card Biz

Jack Dorsey specializes in simple ideas with outsize impact. Twitter, which he cofounded in 2007, began as a way for users to broadcast quick status updates to friends. Now it’s a 200-million-member communications platform, where Dorsey serves as executive chair.
His new company began with similarly modest aims: give anyone the ability to accept credit card payments through a tiny reader that plugs into their iPads and smartphones. Called Square, it has signed up hundreds of thousands of merchants and processed $66 million in transactions in the first quarter of 2011 alone. The startup is also building a vast database of financial information that its customers can tap into. It tracks each sale conducted through its credit card readers, allowing the company to calculate everything from the busiest sales day of the week (Saturday) to the average price of a cappuccino ($3.09 as of April 18).

The power of that kind of data analysis helps explain why Square was able to close a second round of funding in January: $27.5 million from Sequoia Capital, Khosla Ventures, and others, which valued the young company at $240 million. Then Visa invested an undisclosed sum in April.

Luxury brands, QR codes and cell phone commerce

If you have any interest in e-tailing, e-marketing, marketing technology or fashion, check this out. An article in last Friday’s edition of Women’s Wear Daily (WWD)—the must-read daily newspaper of the fashion industry—announced that Polo Ralph Lauren is about to embark on selling its products through cell phones (presumably in the U.S.).

“Taking its philosophy of “merchan-tainment” to a new level, Polo Ralph Lauren Corp. is breaking into mobile commerce — m-commerce — incorporating technology that allows shoppers to buy Polo merchandise from their cell phones.
To realize this, the company is incorporating Quick Response Technology codes in its ads, mailers and store windows, which potential shoppers can scan and download on their camera phones. Once scanned, the site allows a mobile phone user to enter the world of Ralph Lauren — not just by offering the limited edition 2008 U.S. Open collection, classic polo and oxford shirts, chinos, and even the Ricky bag, but also with exclusive video content and a style guide.”

A bit further on, the article goes on to say that “Polo is the first luxury retailer to tap into the QR technology, which is already popular in Asia and Europe.”

As the piece is written, readers could be forgiven for assuming that Ralph Lauren is somehow out in front of other luxury brands when it comes to cell phone e-tailing and technology adoption. But truth be told, here in Japan, a number of luxury brands have been operating cell phone commerce sites for some time. Open any of Japan’s top fashion magazines this month and you’ll see that Gucci is using QR codes prominently in its advertising right now—and is using a customized code design, the latest trend amongst design sensitive brands.

If you’re new to QR codes, they (and other emerging technologies), can be used by marketers in a number of ground-breaking ways. To see how they’re being leveraged as powerful marketing tools in Japan, read this Japan Marketing News article from early 2007.