Miller Beer Promotion

This is a great grassroots promotion…I will give my thoughts on this soon…a live experience with the brand is so much more powerful than a traditional TV commercial although the reach is lower the impact is longer lasting and viral.

Vertical Fashion Show

This example is a bit old but is a great example of the strength of a great event idea.

Sometimes the PR value from an event is much more powerful and more valuable than any paid advertisement.

Look at this GMR event for Marshall Fields…I think you may agree.