President Obama signed all of the inaugural documents with a pen made by A.T. Cross, a company based in Lincoln, R.I.
Lori Geshelin, marketing manager for A.T. Cross, said the company was notified by the Obama-Biden transition team and had just less than a week to deliver the pens.
The specially designed Cross Townsend black lacquer rolling ball pens feature the presidential coat of arms and are engraved with President-elect Obama’s signature on the barrel. He will use them to sign a series of inaugural documents and executive orders for the new administration.
The Cross Townsend Collection, including the black lacquer finish ($135) similar to the ones to be used by Obama, are available at the Lincoln company’s Web site.
A distinctive, limited edition 10-karat gold Cross Classic Century pen ($120) bearing the new president’s signature and an emblem with the presidential seal is also available on the Official 2009 Presidential Inauguration Store Web site.
AMC is teaming with the A.T. Cross Co. for an integrated marketing partnership involving its drama series “Mad Men.” “Mad Men,” is AMC’s first original drama series and was created by Matthew Weiner, an Emmy winner for executive producing and writing “The Sopranos.” “Men” is set in New York in 1960 and revolves around the ruthlessly competitive men and women working on Madison Avenue.
The AMC partnership with A.T. Cross includes product integration and co-branded campaigns on-air, online and in more than 200 stores where Cross pens are sold. “This series offers a unique opportunity to showcase iconic brands like Cross in a compelling, entertainment environment,” AMC senior vp marketing Linda Schupack said. “The partnership with Cross provides AMC with the opportunity to build awareness for ‘Mad Men’ throughout their extensive network of stores.”
AMC said that as part of its marketing deal with A.T. Cross, the company’s pens were used on-set and will be placed in episodes throughout the series. AMC also will feature the Cross pen in a customized “Mad Men” vignette and online at amctv.com in a photo gallery section that features art from the show. A poster featuring a character from the series using a Cross pen with the tagline, “Our classic signature pen … A new signature series” will be displayed in more than 200 retail outlets nationwide where Cross pens are sold, AMC said.