Paramount’s Indiana Jones and the Kingdom of the Crystal Skull launch new 3G MobiActions Campaign.
Activate K.K. and Media Box tie-up to release a new MobiActions 3G promotion and loyalty campaign for the latest Indiana Jones movie release in Japan.
Tokyo, Japan, June 19th 2008 – Activate Japan utilizes the unique ‘MobiActions’ 3G interactive video solution in a tie-up with Media Box for an integrated media promotion and loyalty campaign. The campaign allows viewers to dial a 3G video call and access a variety of rich media and interactive games. Users may visit as often as they like, enjoying premium or ‘sneak peak’ contents while challenging themselves to quiz games about the movie.
MobiActions features patented technology to provide a compelling, interactive experience to the users. The experience is 100% ‘in video’ and requires no downloads, accessory applications or non-standard devices. The user simply dials a regular videocall..
“We need to communicate our client’s message to the consumer in effective and unique ways to maintain and drive interest.” says, Gerald Gentemann, Director of Activate K.K. “Our latest MobiActions application, puts our client’s message a simple video call away and literally in the hands of over 60 million consumers in Japan. We can deliver a digital communication campaign and experience with interactive video that is at the fore-front of mobile and digital advertising and marketing “