Gerald Gentemann created Activate Japan in 2004.
No matter who the client is, Activate takes a business-based approach to communications. It starts and executes every assignment with the assumption that there is a tangible business goal to achieve and that communications strategies must align with the business objectives of its clients.
The pressure to produce return on investment on marketing dollars is here to stay and this no longer means just “building awareness.” It means “activating” sales.
Managing The Digital Media Evolution
The ability to influence word of mouth communication is at the forefront of any communications strategy. Once a big idea is identified, Activate leverages the digital media world and extends the creative concept online whether through digital media relations, 3G and mobile development, website development, or social networking.
Activate and its technical partner Sairis have a crystal clear vision of what needs to be done to manage this evolution in the best interest of our clients.
Delivering Big Ideas
The work reflects Activate’s creatively driven mindset. Activate knows that the best communications strategies need to be grounded in creative thinking in order to breakthrough the myriad of options that consumers have today for getting news and information.
More than ever, creativity is a “must have” as opposed to “value-add.” That is also why it is important to approach creative ideation without media parameters. What Activate calls “media and agency neutrality.” The key is to reach the target audience in a memorable way and to ultimately making a business impact.
Current key clients include Exxon Mobil, Japan’s Ministry of Economics, Trade and Industry, Unesco, Itochu, Excite, MasterCard, Apple, Paramount and Tsutaya.
Omnicom’s 10 DAS Group companies (Diversified Advertising Services ) in Japan, WPP and ADK have all partnered with Activate to help clients go beyond traditional advertising solutions.
Activate will produce this year’s Global Summit for Ecology to be held in Japan in November with key speakers Al Gore and Leonardo DiCaprio.