Fight for the “Right to Dry!”

What if legislators learned dryers use 10 to 15% of domestic energy in the United States!
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What if they found out that this reduction could be obtained right away, at a negligible cost? What if they discovered that the savings would be obtained by using less power from coal-burning plants and dams, relying instead on energy from the sun? And what if they saw that the primary impediments to such a conversion were fussy provisions in the rules for residential subdivisions?

An unbeatable coalition of legislators would form. Crusaders against global warming and boosters of alternative energy would make common cause with advocates of consumers’ economic interests and defenders of property rights. Greens, blues and reds would join to support a House Bill and would then scramble to take credit for its approval.

Apparently clotheslines are associated in some people’s minds with urban tenements and rural poverty. Such people don’t want to walk — or more likely, drive — through their neighborhood and see someone’s shirts and towels flapping in the breeze. Actually, the shirts and towels probably aren’t the problem — it’s the idea of underwear in plain view that induces waves of dread and fear of falling property values.
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Opponents might change their minds if they knew that the U.S. Department of Energy reported that they could cut their electric bills by an average of 5.8 percent by spending a few dollars on a length of cord and a bag of clothespins.

Even if the weather permits outdoor clothes drying only half the time, the savings would be noticeable. About 17 percent of clothes dryers run on natural gas. These appliances are more efficient, but a clothesline still costs less.

Should we have to fight for the “Right to dry”? There is even a petition to get clothes lines up at the White House.

Scientific Climate is Changing as Obama Takes Office

The politics of science, which has been storm-tossed for the past eight years, heads for uncharted waters with the inauguration of Barack Obama.
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The Bush administration has fought a long battle with the nation’s scientific community over funding and philosophy, and great divides have formed over such issues as global warming and stem cell research. Scientists are hopeful that

Obama, who has called for increased research spending, will bring a new dawn. But how realistic are their hopes? And can the nation afford to make them a reality?

“My administration will value science. We will make decisions based on the facts, and we understand that facts demand bold action,” Obama said at the nomination of Nobel Prize-winning physicist Steven Chu, a climate-change technology advocate, as the next secretary of Energy.

Says environmental scientist Donald Kennedy, Stanford University’s president-emeritus: “I think we are seeing some really good first steps, appointment of people that the science community takes seriously, people who value science.”

Let’s see what happens…I am no tree hugger but I think we must start to do something now!

Green Marketing and Communications

In the world of “green,” marketing has unique challenges, not the least of which is the lack of standards for determining what it means to be a green product, or a green company.

Along with the rise of green consumers, Activate see the rise of eco-labeling, green advertising and the importance of environmental reporting. That creates the opportunity for just about anything to be marketed as green, from simple packaging changes to products and services that radically reduce materials, energy, and waste.
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I will publish a top ten list this week for green products.

Gore Sets ‘Clean’ Energy Goal for Next President

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Just as John F. Kennedy set his sights on the moon, Al Gore is challenging the nation to produce every kilowatt of electricity through wind, sun and other Earth-friendly energy sources within 10 years, an audacious goal he hopes the next president will embrace.

The Nobel Prize-winning former vice president said fellow Democrat Barack Obama and Republican rival John McCain are “way ahead” of most politicians in the fight against global climate change.

Rising fuel costs, climate change and the national security threats posed by U.S. dependence on foreign oil are conspiring to create “a new political environment” that Gore said will sustain bold and expensive steps to wean the nation off fossil fuels.

Gore is set to attend the Unesco Global Summit for Ecology in November in Japan. The Summit is organized by Activate.
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SK Korea

SK is an unusual comany…
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Their advertising uses a very recognizable icon in a clever way.
imagine in the USA if Exxon was in the same business as Verizon…or you could fill up your tank with gas at a
an ATT station…in Korea big companies are trusted conglomerates that are into everything.
More later…

License to Dare within GE’s Learning Organization

GE’s learning organization has a very strong if not “ideal” corporate culture.
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Jack Welch, former Chairman and CEO of General Electric said, “The best companies know, without a doubt, where the real productivity comes from. It comes from challenged, empowered, excited, rewarded teams of people. It comes from engaging every single mind in the organization, making everyone part of the action, and allowing everyone to have a voice in the success of the enterprise.”

The concept that stuck in my mind most from looking at GE’s coporate structure would come directly from Welch’s quote, “…engage every single mind in the organization…”
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Even in a very domestic Japanese firm where there are more formal organizations and extreme resistance to change a lesson can be learned, engage every mind and listen to every single mind even when they are resisting change is critical to initiating change.

The power of volition. One suggestion in Japan would be to prepare people for obstacles. This approach in Japan is helpful because many times Western companies undertake challenges that are incredibly tough and team members are often ready to give up on an idea at the slightest sign of difficulty.

Help to exploit choices…a manager’s team has to know they have permission to stretch and the license to dare even though they may fail…with that license they can commit to a task with no reservation.
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