Snoop on Mobile

Rap mogul Snoop Dogg is using the mobile channel to drive sales of his CDs, DVDs and ringtones, giving away free mobile video content and wallpapers and running a sweepstakes.

The rapper’s agency Cashmere has partnered with mobile entertainment content provider Myxer to promote the upcoming release of Snoop Dogg’s CD and DVD combination More Malice, the follow-up to the Malice N Wonderland album. As part of the promotion, Snoop will use Myxer’s MobileStage product to deliver exclusive, behind-the-scenes branded mobile video content.
“Snoop Dogg was looking for an innovative way to use mobile marketing technology as well as work with a company that has a huge mobile audience,” said Steve Spiro, vice president of marketing at Myxer, Deerfield Beach, FL. “With Myxer, he was able to find both.

“Plus, for Myxer it was great to have such a prominent artist rally behind our recently introduced MobileStage, which is great for indie artists as well as artists from our other partners like EMI, Warner Music and The Orchard, to name a few,” he said.

“Snoop Dogg wanted to try something interesting and new for his upcoming release of the CD + DVD combo More Malice, so his great marketing agency, Cashmere, came up with the idea for a mobile contest whereby words were delivered along with the video, and when deciphered, it leads to an opportunity to attend the premiere screening.”

Founded in 2005, Myxer is a consumer destination for mobile entertainment and content personalization, with a catalog of ringtones, wallpapers, videos, applications and games.