AMC’s ‘Men’ Click With “Cross” Pens

AMC is teaming with the A.T. Cross Co. for an integrated marketing partnership involving its drama series “Mad Men.”
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“Mad Men,” is AMC’s first original drama series and was created by Matthew Weiner, an Emmy winner for executive producing and writing “The Sopranos.” “Men” is set in New York in 1960 and revolves around the ruthlessly competitive men and women working on Madison Avenue.

The AMC partnership with A.T. Cross includes product integration and co-branded campaigns on-air, online and in more than 200 stores where Cross pens are sold. “This series offers a unique opportunity to showcase iconic brands like Cross in a compelling, entertainment environment,” AMC senior vp marketing Linda Schupack said. “The partnership with Cross provides AMC with the opportunity to build awareness for ‘Mad Men’ throughout their extensive network of stores.”

AMC said that as part of its marketing deal with A.T. Cross, the company’s pens were used on-set and will be placed in episodes throughout the series. AMC also will feature the Cross pen in a customized “Mad Men” vignette and online at amctv.com in a photo gallery section that features art from the show. A poster featuring a character from the series using a Cross pen with the tagline, “Our classic signature pen … A new signature series” will be displayed in more than 200 retail outlets nationwide where Cross pens are sold, AMC said.

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Google: This is your Brain on Advertising

This article appeared Mediapost and it shows how although tradition is considered “dead” by many it has now invading the web very aggressively.

Madison Avenue is increasingly turning to neuroscience to refine the art of crafting successful ad campaigns. The Nielsen Co. jumped into the field earlier this year by investing in Berkeley, Calif.-based research firm NeuroFocus, which applies neuroscience to advertising research.

Now Google is applying “neuromarketing” to video advertising. In a study released Thursday, Google and MediaVest used NeuroFocus findings to show that overlay ads appearing in YouTube videos grab consumers’ attention and boost brand awareness.
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YouTube-owner Google has championed overlay ads–which appear in the lower third of video screens–as a less intrusive alternative to pre-roll ads. But the format has failed to gain much traction with advertisers, and earlier this month Google announced it would begin running pre-, mid- and post-roll ads with the launch of full-length videos on YouTube. Sounds subliminal doesn’t it?
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With revenue from YouTube ads falling short of company expectations at an estimated $200 million this year–mostly from display ads–the pressure grows to find new ways to monetize the Web’s largest video site.

Through the overlay study, Google is clearly trying to make the case for the format to brand advertisers that may be skeptical. “Overlay ads are a format used primarily for branding campaigns, so measuring click-through rate is not the most effective way to measure success,” said the company in a statement.