The 2012 Presidential Campaign and Mobile Marketing

Among the strongest elements of Obama’s 2008 election campaign was the fact that it used innovative and unique new techniques that applied technology especially mobile marketing to raise funds from large corporations such as Verizon Communications, Walt Disney, and other U.S. giants.

By using these methods to their fullest for the 2012 campaign, Obama should be able to raise $1 billion this time around. Campaigns that embrace the potential that technology has to offer will have a notable advantage over its competition.
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In the last election, Obama’s advantage came from recognizing how much the internet could do for him, and by centralizing it in his campaign. The result was that Obama was able to appeal to the online market much more than McCain, regardless of their political platforms; a fact which had a major influence on the results of the election.

In the upcoming election, it isn’t just the online presence that candidates will be considering, but the mobile optimized presence. Indeed, the tactics from Obama’s previous campaign appealed to the younger voters with its search engine optimized BarackObama.com site that was supported by sizeable marketing campaigns.

Now, that same demographic is accessing the internet through different channels, so candidates will have to consider making their internet presence easily accessible on smart phones and tablets. In this vein, it is clear that Obama’s web advisory group has already had some foresight.

The website is always being pumped full of fresh new relevant content, with new speech transcripts, public appearance videos, PowerPoint presentations of proposed plans for budgets, and other content all added on a daily basis. Not to mention the tremendous social media presence that has been built up on Facebook, Twitter, and Youtube over the years that he has been in office.

Now, the team is focusing on mass text-messaging to a degree that no other candidate has ever met. They are taking advantage of the way that SMS texts can reach a tremendous number of people in a very time-sensitive way, engaging the recipient immediately.

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Sex and politics. What do US voters really think?

Newt Gingrich has surged to the top of many polls in the race for the GOP presidential nomination, despite being married three times. Herman Cain’s campaign ultimately collapsed after allegations of sexual misconduct and then allegations of infidelity.

How much should a candidate’s private life affects his public service?

Our ideas about marriage in the USA are fundamentally changing at lightening speed. Even with those changes I believe there are still some hard fast guidelines for candidates seeking the presidency.

Number one, I think all candidates must be married. We are a long way away from handing over the government to a single man or woman.

This may seem like a no-brainer, but marriage matters much more here than it does in other country. Look at this example in supposedly conservative Great Britain.

Ed Miliband married the mother of his two children in May, less than a year after becoming the leader of the Labor Party. Miliband, who is likely to run for prime minister in the next election, previously responded to criticism about cohabiting by saying he was “too busy” to get married. Good one Ed.

Here in America marriage rates have fallen dramatically however people’s attitudes about what counts as a family and what they expect from their political leaders are still basically conservative.

It doesn’t even have to be a candidate’s first marriage. A divorce, perhaps even two, is not a problem.

America’s divorce rate has sky rocketed to a level where nearly half of all marriages ended in divorce, and Americans’ attitudes began to change. In 1980, Ronald Reagan became the first person to be elected president who had divorced and remarried. If Gingrich were to win the Republican nomination, he would be the fifth major-party nominee to have been divorced and remarried, following Reagan, Bob Dole, John Kerry and John McCain.
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Asked about his family life and how it reflected on him as a candidate, Gingrich said: “I’ve made mistakes at times; I’ve had to go to God for forgiveness; I’ve had to seek reconciliation.”

Obviously the most important guideline is, don’t have an affair.

Extramarital affairs, especially those uncovered in the course of a campaign, are still a problem with American voters. Cain, who was polling well in the GOP race this fall, saw his campaign crash and burn because of sexual harassment allegations.

After you are in office you may survive a “sex” scandal…after all look at Bill Clinton for example.He could run for office today and win.
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In the General Social Survey, a national poll of adults conducted biennially by the National Opinion Research Center at the University of Chicago, the percentage of Americans who responded that it is “always wrong” for a married person to have sex with someone other than his or her spouse rose from 73 percent in 1991 to 81 percent in 2008.

America seems to moving away from the old standard of lifelong monogamy to a new one of serial monogamy. Being married remains important, but we are allowed, even expected, to move from one marriage to another. However, we are supposed to remain sexually faithful to whomever we are married to at the time.

What we accept from our politicians in their personal lives is inconsistent with how our own personal lives work. I want our President to be….well Presidential. The contradictions reflect our difficulty in coming to terms with the great changes in sex and marriage since our parents’ and grandparents’ generations. We value marriage, but it looks like today we value the right to pursue personal happiness a bit more.

What do you think?

The CEO of Avon Jung Booted

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Andrea Jung, the longest serving female CEO at a major American corporation, will soon be out of a job. It was announced today that Avon Products is launching an executive search to replace its 12-year chairman and chief. Once found, Jung will step aside.

The Wall Street Journal today notes that it is very unusual for a company to publicize a CEO search while the current one remains, but also points out that the 125-year-old beauty company has seen its stock drop by 45% this year. She will remain and help the board recruit her replacement next year.
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While 2011 started off well for Avon, as Jung cheered first-quarter profit that nearly tripled from a year ago and a growing independent sales force of 6.5 million representatives, a third quarter earnings report said sales targets would be unattainable and admitted two ongoing SEC inquiries as problematic.

The three-year probe into an alleged bribery of foreign officials has already caused the firing of four Avon executives and increased investor concern. When approached earlier this year, Jung wouldn’t comment on the matter.

I am always curious about these issues. Having lived all over the world and knowing the types of markets where AVON is trying to expand, I am sure that bribery is part of the everyday way to do business in some of those countries at very high levels. It is a reality that many US corporations face abroad.

This year has shaken up the small percentage 3% of women in the high-powered executive ranks. Yahoo‘s Carol Bartz was fired over the phone just months ago, on the same day that Sallie Krawcheck left her post at Bank of America. Meanwhile, IBM hired its first female chief, Ginni Rometty, in its 100-year history, and Meg Whitman returned to the spotlight as CEO of HP.

Jung, 53, has been a longtime champion of women’s empowerment, often emphasizing Avon’s role in offering entrepreneurial employment opportunities to the 95% female reps who sell its products. She is also one of the few female faces on the boards of Apple and General Electric. She was ranked at No. 64 this year on the FORBES list of the World’s 100 Most Powerful Women.