Google+, the next Facebook?

hi-256-0-14d8d8a9217519d1a3c43903a9178a25f281c14c
You have all heard the news that Google is once again entering the social space, this time with an offering called Google+. It’s not the first time. Google’s Orkut social network is a great success — in Brazil. Google Buzz bombed. There was the collaborative system Wave … we waved goodbye to that. You can almost taste the urgency — Facebook is taking over people’s time online and a lot of ad dollars and this is a threat to Google.

But this is the first social launch since Larry Page took over as CEO and declared that social was a major battleground.

Google+ is based around the idea of circles. A circle is a group of friends. Circles can upload and share content, update each other, even participate in a little group texting.

Google is, of course, starting from the relationships it has. Specifically, Google IDs and knowledge that comes from Gmail. It seems obvious that Google Groups will be part of this as well.

Google has finally figured out that an all-out frontal assault on Facebook will always fail. Facebook just has too much of an embedded user base. As Charlene Li has pointed out, Google+ attempts to fix a problem that many have with Facebook — they accumulate 800 friends and then realize they don’t want to share everything with everyone. In other words, it fixes one of the big privacy problems.
f-1024-0
But if people were really all that upset with the privacy problem they would have left already. (Recent reports of “Facebook Fatigue” notwithstanding, there is no mass exodus happening.) People are putting up with it. It’s like a bad habit — you know it’s a problem, but inertia keeps you from leaving.

What will happen? Facebook’s traffic will not suffer. People will keep using Facebook. But when you have a tight little group, you may find Google+ to be just right for sharing with that group. So I think Google+ will catch on with lots of groups — Boy Scout troops, book groups, college cliques, that kind of thing. It may build a nice niche out of these groups, and extend the value of Google Groups in general. It will get people to spend more time on Google.

But it won’t replace or even dent Facebook any time soon.

What does this mean for marketers? First, you should keep a close eye on this, and consider advertising on it to the groups that matter to you. If Google+ makes it easy for companies to create brand groups, that’s worth a look.

Advertisements

5 Tips for Social Media Success

social-media-300x276
All of us on Xanga are part of the Social media network now. If you are using Social Media to promote yourself or a brand here are five tips to maximize your social media presence. Xanga may not be the best way to implement these tips but have a look they may be useful down the road.

Boost Linkability
All too often, sites are “static” or stuck in the doldrums. When sites are not regularly updated and/or are merely used as a storefront, the information therein can easily become stale and outdated. In order to perform well in Social Media, sites must make themselves “linkable” by adding fresh content visitors are likely to share. Blogs, white papers, and industry news feeds are all a great way to accomplish this. Xanga used to be linkable and now it is very difficult to share your posts.

Simplify Bookmarks/Tagging
The easier it is for your visitor to tag and/or bookmark your content, the more likely they are to do so. Conversely, if you don’t include any simple tagging or bookmarking options with your content, your visitors are likely to forget or simply not make the effort. Include Digg and del.icio.us buttons where appropriate, and be sure to use them internally as well.

Reward Inbound Linking
There’s nothing like the thrill of (legitimate) inbound links and these little blue-underlined jewels are often a strong indication of a site’s overall success as well. The lift in rankings and search placement is also invaluable, so efforts should be made to encourage further inbound linking. Providing a simple method and clear rewards will certainly boost the desired behavior. You may want to use Permalinks as well as include a section for recently inbound-linking blogs. Often blog writers are looking for increased presence themselves, and visibility makes the situation win-win.

Set Your Content “On Tour”
In contrast to so much of SEO, social media optimization is not about making tweaks here-and-there to your site. If you have portable content such as multimedia files and PDFs, submit them off to relevant sites with links back to your site. This will increase visibility and help drive traffic back to your site, while gaining potential followers.

Embrace Co-Creation
Providing clear upfront guidelines about how others may (reasonably) use your content can foster relationships among networks. Aviary.com, a free online photo editor, takes this method to heart. By allowing users to build upon the works of others, a piece may begin to grow far beyond its initial base. Providing a widget to copy and paste excerpts, setting up an RSS feed, and other “get involved” type functionality can help drive further traffic back to the original content as well as solidify the platform for future mash-ups.

Generally, all of these tips can be summarized in one word: involvement. The more invested you can make your users in your content, the longer they will stick around and the more attention you will attract.

Can acupuncture improve a lagging libido?

Acupuncture20Pic-filtered
I regularly visited an acupuncture clinic in Tokyo called EGBOK Clinic…Everything’s Going to Be OK. I loved that place but little did I know the treatments I was undergoing for my knee and ankle pain was also working wonders elsewhere.

Acupuncture and Chinese herbs have been used to strengthen and promote optimal sexual health for centuries. Chinese Emperors took their sexual health quite seriously and would consult with a team of physicians if they experienced any difficulties in the bedroom.

While Oriental medicine is well know for improving men’s sexual performance; in fact, there have been medical textbooks devoted to the subject; acupuncture can quickly increase male and female libido and restore sexual desire.

To understand how acupuncture can improve a lagging libido, you have to know the underlying factor that is causing the problem. Causes of waning sexual interest include emotional issues, post-childbirth, breastfeeding, onset of menopause, drug reactions, stress, weight gain, relationship conflicts, hormonal imbalances and physical responses, such as pain or inability to reach orgasm.

With Chinese medicine, a low libido is seen as an imbalance of Qi (energy) within the organ systems, specifically the Kidney and Heart system. Once the cause of the problem is discovered, specific points are stimulated to alter various biochemical and physiological conditions in order to strengthen both the mind and body to bring you back to prime sexual health.
A_Chinese_Emperor_With_his_Concubines_Inspecting_his_Fantasy_Fishing_Fleet
Chinese herbs are chosen that will enhance the treatment by increasing vaginal lubrication, calm the mind and regulate hormone imbalances. Ginseng, for instance, can balance the glandular system, which effects mood and sexual desire.

Hormonal precursors, such as Horny Goat Weed, boost natural levels of testosterone to arouse sexual drive and libido. Other herbal extracts combine synergistically to awaken and enhance female sexual pleasure as well as increase orgasmic strength. Who would have guessed Horny Goat Weed was for sexual libido? All this time I was thinking of oysters.
HORNY-GOAT-WEED-44899
Acupuncture is not only for a lagging libido, it can be used for numerous sexual health conditions for both men and women. 3. How does acupuncture compare to conventional medicine to improve sexual health?
 
One of the most appealing qualities of acupuncture and Chinese Herbal Medicine is the low risk of adverse reaction or side effects.

While conventional medicine may treat some symptoms of lowered libido it can also increase the risk of certain types of cancer and have a number of significant side-effects. We need a doctor’s prescription for Viagra, EGBOK should franchise.

Peter Falk

images-1
One of my favorites legendary “Columbo” star Peter Falk died yesterday at the age of 83.

Falk won four Emmys for his starring role in the television detective series, “Columbo.” He also received Academy Award nominations for movies in 1959 and 1960.

Falk portrayed “Columbo” on 69 episodes from 1968 to 2003, it seemed like more but I have seen them all.

Like many actors of his generation, Falk began his career on the stage, honing his craft in school, community theater and off Broadway. By the late 1950s he began to star in Broadway productions, and soon made his move to Hollywood.
murder-inc-poster
Falk’s breakout film role came with 1960’s “Murder, Inc.” in the supporting part of a killer among a gang of thugs, but it was his performance on the opposite side of the law — as police lieutenant Columbo — that earned Falk superstardom.

As a child, Falk’s right eye had been surgically removed due to a malignant tumor, and it was replaced with a glass eye. That handicap became, perhaps, the actor’s major asset and physical trademark as the star of “Columbo” because it only enhanced the detective’s image as a disheveled and oddball crime sleuth.

He also starred in “Princess Bride,” “Brigadoon” and “The Great Race.”
http://www.peterfalk.com/hello.htm

Is MySpace Dead?

3748291097_2a2e1550e4
At its December 2008 peak, Myspace attracted 75.9 million monthly unique visitors in the US according to ComScore. By May of this year that number had dropped to 34.8 million.

Over the past two years, Myspace has lost, on average, more than a million U.S. users a month. Because Myspace makes nearly all its money from advertising, the exodus has a direct correlation to its revenue. In 2009 the site brought in $470 million in advertising dollars, according to EMarketer. In 2011, it’s projected to generate $184 million.

In February, News Corp., which bought Myspace and its parent company, Intermix, in 2005 for $580 million, started officially looking for a potential buyer at an asking price of $100 million, according to a person familiar with the sale process. Yet even in the midst of a frenzy for social media that has seen LinkedIn valued at $6.4 billion and Groupon rebuff a $6 billion takeover offer from Google, barely anyone wants to buy Myspace.

On June 9 the News Corp.-owned tech blog AllThingsD.com reported that a group of investors led by Activision Blizzard, chief Robert Kotick was closing in on a deal. “Getting people to come back to something that in their minds has become less useful is an incredible challenge on the Web—just ask AOL,” says Richard Greenfield, an analyst with BTIG. “Myspace has become an eyesore for News Corp.”

It’s an eyesore for users, too. Many Myspace pages appear to be host bodies for the worst kinds of advertising parasites. On the upper right-hand corner of the page for Zaiko Langa Langa, an African band Googled at random, a photo of a blonde in a tight T-shirt appears, asking, “Want a Girlfriend? View Hundreds of Pics HERE!” (It’s an ad for a dating site called True.) Farther down, someone has posted footage of nearly naked jiggling buttocks. There hasn’t been an update from the musicians in weeks.

Mismanagement, a flawed merger, and countless strategic blunders have accelerated Myspace’s fall from being one of the most popular websites on earth—one that promised to redefine music, politics, dating, and pop culture—to an afterthought.

Myspace’s fate may not be an anomaly. It turns out that fast-moving technology, fickle user behavior, and swirling public perception are an extremely volatile mix. Add in the sense of arrogance that comes when hundreds of millions of people around the world are living on your platform, and social networks appear to be a very peculiar business—one in which companies might serially rise, fall, and disappear.

Will Facebook live forever?

Alexandra Cousteau

I am trying to get more active in promoting a clean environment…I was quite active in Japan in 2008 I created a Global Summit for Ecology. This year I will begin with a series of fund raising speaker events. For my first project I would love to bring Alexandra Cousteau here to speak about leveraging emerging technologies to assure we have clean water for generations to come.

National Geographic Emerging Explorer Alexandra Cousteau is part of one of the world’s most famous environmental dynasties. She is grand-daughter of legend Jacques-Yves Cousteau who first started teaching her to dive at the age of seven. She left on her first expedition with her father Philippe and mother Jan to Easter Island, Chile when she was just 4 months old.
alexandra-cousteau-and-jaques-cousteau
Today, she takes that rich legacy of environmental advocacy, exploration and storytelling and moves it forward with Blue Legacy, a Washington, D.C.–based nonprofit that she founded in 2008 to leverage new and emerging technologies to connect mainstream audiences with their local watersheds and their water planet.

As the visionary behind Blue Legacy’s projects, she advocates the critical importance of managing our water resources sustainably in order to preserve a healthy planet. Her global initiatives seek to inspire and empower individuals to protect not only the ocean and its inhabitants, but also the human communities that rely on the purity of freshwater resources. 
AlexandraCousteau

As the third-generation of Cousteaus to explore with the National Geographic Society, Alexandra believes that some of the most important exploring we can undertake in the 21st century will take place in our imaginations as we innovate and re-imagine solutions to the pressing environmental issues that confront and define our species today.

2867-jacques-cousteau_biography
Earlier this year, Alexandra served as the Global Water Advisor and spokesperson for the global Live Earth 2010 Run for Water—a project that teams her public advocacy on environmental issues with actress Jessica Biel, musician Pete Wentz and many more in a worldwide event on water.

In early 2009, Alexandra joined the Discovery Channel line-up, co-hosting “Blue August” with her brother Philippe, Jr. and serving as a Chief Correspondent on Water Issues for Discovery’s “Planet Green”.

In 2008, she was honored as a National Geographic “Emerging Explorer”—an elite group of eleven visionary young trailblazers from around the world who push the boundaries of discovery, adventure, and global problem solving. She has been honored as an “Earth Trustee” by the UN and regularly delivers testimony on critical policy issues before the U.S. Congress. She currently sits on the Board of Directors of the Global Water Challenge, Mother Nature Network, and EarthEcho; and the steering committee of The Shark Alliance.

Alexandraʼs work regularly earns global recognition and her 2009 Expedition: Blue Planet project was named a finalist in two categories at the prestigious Jackson Hole Environmental Film Festival.