iPhone tracking function…is our privacy all but gone?

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When I first saw the MacIntosh 1984 Super Bowl spot I had really no idea that big brother would be placing a tracking device right in the palm of my hand…well it is 2011 and by now you have probably all heard the stories about the iPhone tracking function.

If you’re worried about privacy, you can turn off the function on your smartphone that tracks where you go. But that means giving up the services that probably made you want a smartphone in the first place. After all, how smart is an iPhone or an Android if you can’t use it to map your car trip or scan reviews of nearby restaurants?

The debate over digital privacy flamed higher this week with news that Apple’s popular iPhones and iPads store users’ GPS coordinates for a year or more. Phones that run Google’s Android software also store users’ location data. And not only is the data stored — allowing anyone who can get their hands on the device to piece together a chillingly accurate profile of where you’ve been — but it’s also transmitted back to the companies to use for their own research.

Now, cellphone service providers have had customers’ location data for almost as long as there have been cellphones. That’s how they make sure to route calls and Internet traffic to the right place. Law enforcement analyzes location data on iPhones for criminal evidence — a practice that Alex Levinson, technical lead for firm Katana Forensics, said has helped lead to convictions. And both Apple and Google have said that the location data that they collect from the phones is anonymous and not able to be tied back to specific users. But hey remember that movie Eagle Eye? I don’t trust anyone these days…do you?
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But lawmakers and many users say storing the data creates an opportunity for one’s private information to be misused. Levinson, who raised the iPhone tracking issue last year, agrees that people should start thinking about location data as just as valuable and worth protecting as a wallet or bank account number.

“We don’t know what they’re going to do with that information,” said Dawn Anderson, a creative director and Web developer in Glen Mills, Pa., who turned off the GPS feature on her Android-based phone even before the latest debate about location data. She said she doesn’t miss any of the location-based services in the phone. She uses the GPS unit in her car instead.

“With any technology, there are security risks and breaches,” she added. “How do we know that it can’t be compromised in some way and used for criminal things?”

Privacy watchdogs note that location data opens a big window into very private details of a person’s life, including the doctors they see, the friends they have and the places where they like to spend their time. Besides hackers, databases filled with such information could become inviting targets for stalkers, even divorce lawyers.

Do you sync your iPhone to your computer? Well, all it would take to find out where you’ve been is simple, free software that pulls information from the computer. Carumba! Your comings and goings, clandestine or otherwise, helpfully pinpointed on a map.

One could make the case that privacy isn’t all that prized these days. People knowingly trade it away each day, checking in to restaurants and stores via social media sites like Foursquare, uploading party photos to Facebook to be seen by friends of friends of friends, and freely tweeting the minutiae of their lives on Twitter.
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More than 500 million people have shared their personal information with Facebook to connect with friends on the social networking service. Billions of people search Google and Yahoo each month, accepting their tracking “cookies” in exchange for access to the world’s digital information. And with about 5 billion people now using cellphones, a person’s location has become just another data point to be used for marketing, the same way that advertisers now use records of Web searches to show you online ads tailored to your interest in the Red Sox, or dancing, or certain stores.

The very fact that your location is a moving target makes it that much more alluring for advertisers. Every new place you go represents a new selling opportunity. In that sense, smartphone technology is the ultimate matchmaker for marketers looking to assemble profiles on prospective customers.

What do you guys think?

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California Goes “Green”

I just visited California and stayed in a great hotel very close to Venice beach…it was my first trip to Venice since Medical Marijuana was approved for sale by the State.
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This is a picture of one of the first dispensaries that I ever stepped foot in.

This place is incredible, it is like the McDonald’s of cannabis! They have a huge lounge inside with comfortable couches, and they even have the best ice cream I have ever had (2 flavors: vanilla and banana).

The staff was eager and ready with recommendations, almost freaky like a wine steward in a fine restaurant. According to my friend who lives in Venice their prices are higher than most places, but the key here was its location “Venice”.

Their advertised specialty was a $27 strain called Beverly Hills Oyster Pearl. The helpful staff called it a hybrid,,,ha in wine I guess it would be called a “varietal”?
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The doctor is always in of course and there are very few ailments that are not included to qualify anyone for a legal license to smoke. Even chronic fatigue, sleep disorders and stress are covered…heck who isn’t stress these days?
Then after he diagnoses the patients he or she is immediately led to the treatment room…a legal hash bar!
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Now I am not saying it is a good thing or a bad thing but here are my observations from that day…

1) It was clean, legal and organized…no seedy behind the alley dodgy pushers…

2) The State can tax it…as they do tobacco and alcohol…in a broke State that cant be too bad.

3) It was next to a speakeasy bar where dozen of tourists were drunk out of their minds and disorderly…can weed be any worse than too many Jaegermeisters?

What do you guys think?