TV has rolled out an interactive MTV News application providing users access to this year’s MTV Movie awards, as well as up-to-date pop culture news.
The application is available for free on the iPhone and iPod touch.In addition, the iPad version will be available soon.
“MTV is creating addictive digital experiences for viewers by creating and curating content with MTV’s distinct voice to super serve our audience’s passion,” said Mike Scogin, vice president of wireless at MTV, New York.
“The strategy behind the MTV News app is about making our content as accessible as possible and reaching our audience on the platforms they are spending their time,” he said. “Mobile is where our audience is, and where our advertisers want to be. MTV’s hyper-connected audience is ages 12 – 35.”
Users can browse by several topics, including TV, music, movies, celebrity and gaming news articles, video and photo content.
MTV fans can get behind-the-scenes mobile access to major events, beginning with the 2010 MTV Movie Awards, which airs on June 6.
Leading up to the show, the application updates exclusive content, starting with a live video stream of the red carpet construction. Users can also watch the live footage of the red carpet arrivals, backstage happenings and the after-party. In addition, users can watch video clips of the best moments “
The MTV News app will be promoted on MTV.com, the MTV Movie Awards homepage, social media outreach through Twitter and Facebook and through