A new report from ABI Research predicts that by 2015, shoppers are expected to spend over $100 billion on goods and services from their mobile phones.
Mobile shopping in the U.S. increased from about $369 million in 2008 to about $1.2 billion in 2009. In 2010 that figure is estimated to reach as much as $2.4 billion, according to ABI Research’s report.
A whopping $119 billion is expected to be spent on mobile shopping in 2015.
The driver for mobile online shopping in the US has been the recent sharp spike in smart-phone adoption and the corresponding enthusiasm for mobile Internet. Also, many more retailers have been launching mobile commerce websites.
European mobile shopping revenues are expected to increase by a much higher rate than the U.S. The number of people across Europe who purchase goods and services from smart-phones and mobile devices is expected to surpass U.S. numbers by the end of this year.
Meanwhile, the Japanese market is already burgeoning and boasts a $10 billion mobile shopping market.
The predicted rise in mobile shopping isn’t exactly unexpected. Numerous reports have shown a significant uptake of digital coupons and in-store use of mobiles to check products and prices.
In addition, the use of mobile phones to pay for online gaming features (virtual goods) and other small purchases, such as pizza or train tickets, has seen a rapid uptake, particularly among younger mobile users.
Wow…Japanese commercials are always unusual…I have done some of the strangest ones for Japan myself and I am a foreigner. I guess while you are there your perspective changes and you think beyond the boring spots of housewives in the kitchen.
This one the product gets a bit lost in the message but the theme is strong.
Before he was famous, before he painted the Mona Lisa and the Last Supper, before he invented the helicopter, before he drew the most famous image of man, before he was all of these things, Leonardo da Vinci was an artificer, an armorer, a maker of things that go “boom”.
And, like most of us in the business world today, he had to put together a resume to get his next gig. So in 1482, at the age of 30, he wrote out a letter and a list of his capabilities and sent it off to Ludovico il Moro, Duke of Milan.
This is a translation of his resume.
“Most Illustrious Lord, Having now sufficiently considered the specimens of all those who proclaim themselves skilled contrivers of instruments of war, and that the invention and operation of the said instruments are nothing different from those in common use: I shall endeavor, without prejudice to any one else, to explain myself to your Excellency, showing your Lordship my secret, and then offering them to your best pleasure and approbation to work with effect at opportune moments on all those things which, in part, shall be briefly noted below.
I have a sort of extremely light and strong bridges, adapted to be most easily carried, and with them you may pursue, and at any time flee from the enemy; and others, secure and indestructible by fire and battle, easy and convenient to lift and place. Also methods of burning and destroying those of the enemy.
I know how, when a place is besieged, to take the water out of the trenches, and make endless variety of bridges, and covered ways and ladders, and other machines pertaining to such expeditions.
If, by reason of the height of the banks, or the strength of the place and its position, it is impossible, when besieging a place, to avail oneself of the plan of bombardment, I have methods for destroying every rock or other fortress, even if it were founded on a rock, etc.
Again, I have kinds of mortars; most convenient and easy to carry; and with these I can fling small stones almost resembling a storm; and with the smoke of these cause great terror to the enemy, to his great detriment and confusion.
And if the fight should be at sea I have kinds of many machines most efficient for offense and defense; and vessels which will resist the attack of the largest guns and powder and fumes.
I have means by secret and tortuous mines and ways, made without noise, to reach a designated spot, even if it were needed to pass under a trench or a river.
I will make covered chariots, safe and unattackable, which, entering among the enemy with their artillery, there is no body of men so great but they would break them. And behind these, infantry could follow quite unhurt and without any hindrance.
In case of need I will make big guns, mortars, and light ordnance of fine and useful forms, out of the common type.
Where the operation of bombardment might fail, I would contrive catapults, mangonels, trabocchi, and other machines of marvelous efficacy and not in common use. And in short, according to the variety of cases, I can contrive various and endless means of offense and defense.
In times of peace I believe I can give perfect satisfaction and to the equal of any other in architecture and the composition of buildings public and private; and in guiding water from one place to another.
I can carry out sculpture in marble, bronze, or clay, and also I can do in painting whatever may be done, as well as any other, be he who he may.
Again, the bronze horse may be taken in hand, which is to be to the immortal glory and eternal honor of the prince your father of happy memory, and of the illustrious house of Sforza.
And if any of the above-named things seem to anyone to be impossible or not feasible, I am most ready to make the experiment in your park, or in whatever place may please your Excellency – to whom I comment myself with the utmost humility, etc.”
What a fantastic piece of personal marketing! There’s none of his famous backwards-mirror writing here — this letter was intended to be read and to persuade. I think the translation is quite remarkable and I think we can learn a lot from its content and intent.
You’ll notice he doesn’t recite past achievements. He doesn’t mention the painting of the altarpiece for the Chapel of St Bernard; he doesn’t provide a laundry list of past bombs he’s built; he doesn’t cite his prior employment in artist Andrea di Cione’s studio.
No, he does none of these things, because those would be about his achievements, not the Duke’s needs.
Instead, he sells his prospective employer on what Leonardo can do for him.
Now imagine being the Duke of Milan and receiving this magnificent letter / resume from the young Wunderkind of Florence. The specific descriptives paint a wonderful picture (that is, if you’re a Renaissance Duke) of siege engines and bombardments and mortars and trench-draining and bridges to defeat the enemy. You can almost imagine the scenes that ran through the Duke’s head as he held this letter in his hands and read through Leonardo da Vinci’s bold statements of capabilities.
I mean, at that time, who wouldn’t want “kinds of mortars; most convenient and easy to carry; [that] can fling small stones almost resembling a storm”? Sounds pretty enticing.
And that’s exactly what a resume needs to do, too. Not the laundry list / standard bio that talks about you, but the marketing piece that talks about the benefits to your future employer and how you fit into his or her needs and desires.
So it turns out that even 500 years later, Leonardo da Vinci, can even teach us something about the modern job hunt.
With Valentine’s Day right around the corner, Hallmark has beefed up its mobile offerings with its new hoops&yoyo application, Fun @ Work, features games and videos, and other mobile initiatives including mobile greeting cards from http://www.mobile.hallmark.com. ￼
Mike Adams manager of mobile says Hallmark is a company that helps people connect whenever and wherever they are, whether it’s through the mail, through the computer or through a cell phone.
Hallmark Mobile Greetings help provide more frequent and meaningful instant communication. Mobile Greetings combine the immediacy of a text message with creative design and editorial, and also allow the sender to add their own personal message.
Hallmark mobile cards
In addition, Hallmark Mobile Greetings work on the majority of mobile phone models and across all major mobile phone networks, making them easier to use and send than any comparable product on the market.
What challenges does mobile address for Hallmark?
Hallmark Mobile Greetings were developed because they recognize that oftentimes people want to connect with one another right in the moment, wherever they are.
There was a gap of “in the moment” communications that this new product can address.
The target demographic is primarily women who are tech-comfy, on-the-go people who value a connected network of family and friends.
Hallmark Mobile Greetings address a consumer-identified need to connect immediately with emotional impact — whether it’s encouragement or a light-hearted laugh. They are a great way to instantly communicate life’s everyday moments. You can send an instant mobile greeting whenever, and wherever, you are.
Research indicates that more than 80 percent of people have their mobile phones with them the majority of the time. The greetings are relevant for everyone, and there is something for all ages.
“Warrior” is a 75 year old shoe brand from Shanghai. Its original mission? To outfit China’s athletes with a simple and lightweight canvas trainer.
Shanghai’s Warrior shoes is trying to beat Nike and Adidas on its home court. Known in Chinese as “Hui Li” (回力), the brand was a footwear favorite in China from the 60s to the early 80s. Today, not so much. Most Chinese youth prefer to be seen in Nike or Adidas.
But these days, “Warrior” is out to score a new audience in the West by positioning itself as a sort of hipster trainer with a story to tell.
And let it be known, these are award-winning shoes. According to its China-based website, “Warrior” shoes have “successively won the State Silver Medal for Quality, the prize of the Chemical industry Ministry for high-quality products and the prize of Shanghai for products.”
These look like my old Chuck Taylors…I must have a pair.