Red Cross launches Text and Save a Life mobile media program.
The next time someone wants to donate blood and needs to find a nearby American Red Cross blood drive, the answer may be as close as their mobile phone.
The Red Cross Blood Services, South Central Division, has implemented a mobile media program letting people sign up for text-message alerts on blood inventory levels, receive educational information about donating blood, make their next donation appointment or locate the nearest blood drive. Donors can subscribe to the Red Cross SMS club by texting the keyword REDCROSS to the short code 42227 or by registering at http://www.bloodisneeded.org.
“Every two seconds someone in our country needs blood,” said David Spear, executive vice president of sales and marketing at LSN Mobile, Atlanta. “With the American Red Cross providing nearly one-half of the nation’s blood supply, the South Central Division Red Cross Regions are constantly looking for ways to better inform and educate both donors and non-donors of the ongoing need for blood.