Tweens Take to Mobile Coupons

news-to-us-july08
Teen-focused shopping tech is hitting the marketplace, and teenagers are adopting it to get the automatic cool-factor associated with a new technology.

For a recent mobile pull coupon campaign, for example, in which shoppers text a code found on store signs to get the coupon and then show it displayed on their phone at checkout, the coupons had a 40 percent redemption rate compared with less than two percent for many print or online coupon campaigns.

Hard to be those response rates.
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