The new generation of Blackberries and the iPhone are important steps on the evolutionary path toward a single multi-purpose device that combines, integrates, synchronizes and aggregates computers, the Internet, telephony, credit and debit cards, digital photography, and who knows what could be next. And while it might take a few years for the number of daily users to reach hundreds of millions, this phenomenon will be upon us before you know what hit you.
That means NOW is the time to get familiar with mobile media. Begin thinking about the idea of constant access to the Net and constant consumer motion and communication.
This development will forever change they way we stimulate brand awareness, preference and purchase and change shopping expectations and behavior in ways we can’t yet predict..