2D Codes

Can your mobile phone read these codes…all new phones in the USA will by next year. In Japan more than 80% of cell phone users access these codes daily.

The desire of today’s society, particularly among the younger, more tech-savvy parts of the population. To instantly gain information about a person, place or thing has been termed “infolust” by Trendwatching.com.
gucci_ad_with_qr_code
The fact that “Google me” has entered the English language is just one example of the way in which social networking and marketing is being affected by the web. The inclusion of 2D symbols as a shortcut to this information — whether it’s information about a product or person — is just the next step in this evolution.
japan_puma_ad_qr_code
Currently, scanning 2D symbols on ads or items can link the user to a website for more information, to receive a special offer or discount coupon. However, the trend toward the use of 2D symbols and cell phones goes beyond mere information.
denim-code-jeans
There are currently pilots and limited implementations that allow consumers to purchase event tickets over their cell phones (scan a symbol to go to the web site, make a purchase, get a 2D symbol — ticket — to display for admission).

The vision is that 2D symbols will be used to help consumers order a taxi, sign up for a text alert service, enter a competition, and more.

This code will take my phone to my xanga blog!
bigjer QR

3 thoughts on “2D Codes

  1. Hi Jer – remember when I came up with the idea of branded QR and we presented subsequently to DIC, what. more than 3yrs ago??? Hmmm, how can these so called ‘cutting edge’ brands or agencies make any claim — its so legacy I feel like i’m staring at print ad.. Myabe you should be posting more of that.

  2. you know it dude!!!!…Japan is so far ahead!!!! but when clients outside Japan see this stuff they go crazy…I miss Japan but I am kind of stuck here for now…how are you doing?j@Tim – 

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