Can your mobile phone read these codes…all new phones in the USA will by next year. In Japan more than 80% of cell phone users access these codes daily.
The desire of today’s society, particularly among the younger, more tech-savvy parts of the population. To instantly gain information about a person, place or thing has been termed “infolust” by Trendwatching.com.
The fact that “Google me” has entered the English language is just one example of the way in which social networking and marketing is being affected by the web. The inclusion of 2D symbols as a shortcut to this information — whether it’s information about a product or person — is just the next step in this evolution.
Currently, scanning 2D symbols on ads or items can link the user to a website for more information, to receive a special offer or discount coupon. However, the trend toward the use of 2D symbols and cell phones goes beyond mere information.
There are currently pilots and limited implementations that allow consumers to purchase event tickets over their cell phones (scan a symbol to go to the web site, make a purchase, get a 2D symbol — ticket — to display for admission).
The vision is that 2D symbols will be used to help consumers order a taxi, sign up for a text alert service, enter a competition, and more.