YouTube Co-Founder Compared YouTube to CBS in 1941

images
One thing can be said about YouTube co-founder and CEO Chad Hurley: he’s not shy about locating his company’s place in communications history.

Hurley gave the keynote for the digital portion of Mipcom in Cannes, France, today, and compared YouTube to CBS in 1941: that is, fighting for advertiser acceptance and content owners’ fear that it would mean the end of big media which, at the time, meant radio.
images-1

Some important points that Hurley delivered
. “Companies like CBS, the BBC, HBO, Sony BMG, North One and AFP just to name a few, have already joined us.”
. “If you embrace this opportunity, you will evolve your business model and find new channels and opportunities to deepen engagement, discover new viewers and find new, substantial revenue opportunities.”
. “Even if YouTube didn’t exist, other platforms would surely be driving this change.”
. “Around 10 billion videos are viewed monthly online in the U.S. alone. On YouTube 13 hours of content are uploaded every minute.”
. “The online video advertising market is set to be worth over a billion dollars by 2010, will reach over $3 billion by 2012, and over $5 billion by 2013.”
. CBS has had 250 million views of its YouTube channel, and is selling its own ad inventory on the site.

Here’s a wild comparison: “Again, 13 hours of video are uploaded to YouTube every minute. That’s the equivalent of Hollywood releasing more than 57,000 full-length movies every week.”

Advertisements

3 thoughts on “YouTube Co-Founder Compared YouTube to CBS in 1941

  1. I have to admit….I LOVE YOUTUBE!!!!!  I look at everything there from news (news I want and choose to see), entertainment, especially comedy, (this is good medicine by the way) and education videos in art form.  Yep….that’s me…a YOUTUBE junky!  I just do not have time for TV anymore…nor do I really find much on there that I like.  I like the “Short and Sweet” of it and YOUTUBE provides me that.  But…What the heck…you sound like you work, work work man!  Let us know something about your travels!  Do you like working in Japan?  I would love to see more pics of it and hear about what you like most about it.  I don’t get to travel….a trip here or there…Minnesota or North Carolina now and then.  I love raising goats, the farm life, the quiet country life, but it is so hard to get away anywhere.  To find someone to help take care of things while we go away is almost impossible these days.  My husband loves to farm besides his 60-65 hour a week job.  He is really aging fast.  He is 50 but is starting to look older this year.  Whew…and we just don’t seem to be slowing down.  Your blogs are so interesting on the marketing theme! I know you probably don’t have the time but……more about you too when you get a spare moment!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s