Specialty products and gourmet products are becoming more popular and certainly more profitable for retailers.
Mario Frittoli is quite famous in Japan. he began his career here as a chef and became well known for his unusual Italian dishes. He is on Japanese TV with his own cooking show…The next logical progression is a line of products of his own.
I did his branding for his new line starting with Biscotti. Here is the main look and feel for the packaging.