VISA Card TVC

Behind the scenes of Visa’s television commercial “Dining Out”

A truly international cast and crew created a visual feast of martial arts set in an action-packed humorous plot. At the helm of the hundred person cast and crew is Australian director Bruce Hunt, who is also Second Unit Director of Hollywood blockbuster science fiction movie “The Matrix”. Mr. Hunt teamed up with Hong Kong martial arts coordinator Ridley Po Wah Tsui, Filipino creative director David Guerrero and American executive producer Jerry Gentemann to concoct this richly entertaining commercial for Visa.

Shot in Hong Kong after four months of preparation, Visa’s “Dining Out” stars Zhang Ziyi, the latest Asian actress to achieve international stature through her stunning performance in the award-winning film “Crouching Tiger, Hidden Dragon”.

ZHANG ZIYI THE ACTRESS
A Beijing native, Ms. Zhang was encouraged by her economist father and kindergarten-teacher mother to enroll in dance school. After spending three years there, at the age of 15, Ms. Zhang decided she was headed to the wrong direction, and chose instead to go to the Chinese Central Drama Academy.

Her future in the movies now seems assured. Even before the award winner CTHD was released, she had been cast acclaimed Hong Kong director Tsui Hark’s “Sword Of Zu”, a remake of “Warriors of Zu Mountain”. Zhang Ziyi’s first starring role was in “The Road Home”, directed by renowned Chinese film-maker Zhang Yimou. The film went on to win the Jury Grand Prix Silver Bear at the 2000 Berlin Film Festival.

In Visa’s new commercial “Dining Out”, Zhang delivered a richly entertaining feast of martial arts stunts, many of which she performed herself without a double.

BRUCE HUNT’S DIRECTOR
Visa’s new commercial “Dining Out” is directed by Australian Bruce Hunt. He is also directing a series of Visa’s other commercials to be rolled out over the next few months. Bruce Hunt began his career as a graphics designer before moving into directing television commercials in 1990.

Two of Hunt’s career highlights are his feature film work on “Dark City” and “The Matrix”. In “Dark City” he directed the second unit and a major part of the film’s miniature effects, while in “The Matrix” he was responsible for coordinating some of the most astounding action sequences yet seen in cinema.

Ridley Po Wah Tsui choreographed the fighting for my Visa spot…Ridley is the director of five Hong Kong movies as well as the stuent coordinator and martial arts choreographer of more than 20 Hollywood and Hong Kong movies.

Among the former are blockbusters such as “God of Gamblers and I” and its sequel both starring Chow Yun Fat, the Q’ing dynasty martial arts movie “Once Upon A Time In China” starring Jet Li, as well as Hollywood movies such as “The Lost Empire” and “Mortal Kombat II-The Annihilation.”
 jer and ziyi

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